SEARCH ENGINE OPTIMISATION

DOES YOUR WEBSITE STAND OUT IN SEARCH RESULTS?

INCREASE YOUR RANKING HIGHER ON SEARCH RESULTS FOR KEYWORDS CENTRAL TO YOUR BUSINESS.

SEO – Search Engine Optimisation is a process of improving the visibility of your website on search engines.

 

By optimising your website, you will appear organically on search engines. The purpose of Search Engine Optimisation (SEO) is to create visibility of your website and services to generate traffic to your website, thus creating awareness and generating more business for you.

 

 

WHY DO YOU NEED SEARCH ENGINE OPTIMISATION (SEO)?

Consumers usually begin their buying  journey by using a search engine to find something they have questions about. Search engine optimisation helps connect organisations with qualified potential customers. An effective Search strategy will ensure that consumers are able to find your business by ensuring that the value of your website is properly identified by search engines. Achieving this requires a detailed understanding of the online space.

 

Search Engine Optimisation is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.

 

Competition keeps changing, as more competitors join the fray, or as they improve their own online strategy and visibility of their websites. The bottom line is that the environment keeps changing and changes quite rapidly at times. Unless you continuously focus on improving your site and keeping it relevant to the keywords your clients are using, you will slowly but surely see your website disappear into obscurity.

BUILD VISIBILITY

Be seen and found more often by the world’s top search engines. Search engine optimisation helps you to optimise your website in a way that search engines approve of.

 

INCREASE TRAFFIC

Bring more qualified traffic to your website. It is not just about getting more visits to your website, SEO will help bring more of the right traffic to your website.

  • Get noticed locally with your website in location-relevant search results.
  • Generate credibility by getting your site near or at the top of Google.
  • Get more online real estate on the first search results page.
  • Generate an additional source of traffic (through organic SEO).
  • Track and gather insights into user behaviour (which will assist your conversion optimisation objectives).
  • Long lasting effects. Pay per click gets you instant rankings but when you stop paying, you stop ranking. SEO provides natural results that last.
  • Consistent growth. Search engine optimisation leads to consistent, long-term growth, generating visitors to your site on a daily basis.
  • Leads to more visitors. 60% of clicks go to the first search results. If your site has a high ranking, you can increase the number of visitors to your site.
  • Affordable with a great ROI (return on investment). If done correctly, it does not dent your cashflow and quickly pays for itself.
  • Brand credibility. People trust Google. If your site ranks well on search results, visitors will trust your company.

OUR SEO ASSESSMENT OF YOUR WEBSITE

Our SEO Assessment / Audit provides you with a very detailed analysis of your website as seen by Search Engines and provides you with valuable recommendations on very specific actions you can take in order to improve your websites visibility and ranking on the various search engines.

 

The SEO Assessment includes:

 

WEBSITE AUDIT

The website audit checks your web pages on your site and delivers a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly.

 

KEYWORD ANALYSIS

Keywords are the cornerstone of successful search engine optimisation. Choose the wrong keywords and you will lose time and money. Choose the right keywords and your business will get many new customers. Our Keyword Analysis will help you to get the perfect keywords for your website. We will also show you the keywords for which your competitors are listed in Google's regular search results and on Google AdWords.

 

SOCIAL MEDIA ANALYSIS

Social media sites such as Facebook, Google+ and Twitter are very popular. If your website is mentioned on these sites, your website will get new visitors and better rankings on search engines. As part of our analysis we will run a report to check how often a page of your website has been shared on social media sites and provide you with a report on how active your site/business is on social media platforms.

 

WEBSITE RANKING (YAHOO, GOOGLE & BING)

We also provide you with a report on how your website ranks on Google, Bing and Yahoo for each of the Keywords selected. If that's not enough we will also show you how your competitors rank for each of the keywords in question, which is a great insight to have, as it allows you to then take appropriate actions in order to outrank your competition.

 

LINK BUILDING ANALYSIS

Backlinks are the most important factor when it comes to high rankings on Google. If you want to see your website on Google's first page, then you must make sure that your site has as many good backlinks as possible. Fortunately, it is not necessary to get thousands of backlinks if you want to get high rankings on Google and other search engines. It is important that you get the right kind of backlinks.

We offer an ongoing strategy that will help improve your results over time. Should you require something that is not mentioned in our below services then please drop us an email as we are known to go the extra mile in providing you with an adequate solution that is adapted for your company.

 

ONLINE MARKETING:

So you have a fully functional site that looks great and meets all the SEO requirements! You now need to let everyone know who you are and what you are about. Casson Media will create an online presence for your company that will boost you into the new and exciting social media era. Taking your website out into the world is what we do best… read more

 

PAID ADVERTISING (GOOGLE ADWORDS):

Every now and then you have a new product that you want to push a little more than the others and sometime it is just not possible to be at the top of Google instantly. Casson Media has a world class team of pay-per-click (Google AdWords) professionals that can boost your company to the top using paid advertising. Don’t waist money on poor management, get a professional Adwords Manager to run your campaign at optimal levels… read more

 

CALL TRACKING:

When it comes to conversions, we try to make sure every possible spend in your budget is measurable. We provide full call tracking services so that you can monitor and measure you telephone numbers and see which advertising media is working for you. Whether you need 1 number or 1000 numbers tracked, we can do it all and provide easy to read reports to decipher your reach … read more

 

ON-SITE OPTIMISATION

It is a well known fact that physically changing the aspects of your site to become SEO friendly will give you a major boost in your listing. Google uses a whole range of “signals” to determine ranking and a good majority of those signals take place in on-site optimisation.

What is on-site optimisation?

 

On-site opitimisation includes changes made to a website that help enhance your chances of getting a better ranking. By default a website does not naturally perform, a little work needs to be done and some tweeks need to take place. Some common terms heard in the industry are “Keywords Analysis” and “Title Optimisation”, all of which are valid signals. It does not stop there, the list goes on and on with over 200 signals that can benefit your site.

 

HOW DO WE APPLY IT?

Trying to determine Google’s ever changing algorithm keeps us busy and it is physically impossible to apply every single Google signal to any given site. At Vanilla Rain Media we try to determine which signals work best with your website and then apply those signals in a timely manner over a period of time. We do extensive research on every industry and we figure out whats works best for you. During the SEO implementation process, some signals are applied immediately and other gradually and not all signals work on all sites. There is a balance between keeping Google happy and keeping your visitors happy so we try to find a happy medium.

OUR MONTHLY MANAGED SEO SERVICE

Our Managed SEO service provides you with an affordable solution that runs continuously in order to help you improve your website’s ranking on various search engines. Our Managed Service ensures that your site remains competitive even when new competitors enter the market, competition for specific keywords increase, or search engines change their algorithms for ranking websites. The Basic SEO Managed Services includes the following:

 

  •     Initial Keyword Analysis & Recommendations
  •     Search Engine Submission (Google, Bing & Yahoo)
  •     Monthly Website Audit & Report
  •     Monthly Website Ranking Overview Report

ADDITIONAL SERVICES AVAILABLE TO COMPLIMENT THIS SERVICE

Tracking

Analysis

Complex

Coding

Content

Copywriting

Professional

Design

Heat Map

Tracking

Website

Maintenance

Account

Management

Brand

Building

Advertising

Enhanced

Digital

Strategy

IF YOU'RE LOOKING FOR AN AGENCY WHICH;

  • Is small enough to care
  • Is experienced enough to deliver results

 

Then Vanilla Rain could be a good fit. Why not give us a call, an email or fill out the inquiry form and see if we can help you business.

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