Vanilla Rain will link your campaign to a website tracking system so as to ensure that all valuable leads are tracked and monitored until the point of conversion.
It is important that you know exactly how much traffic is coming in to your site and exactly where those visitors are going and what your visitors are interested in. On-page tracking can increase the conversion ratio of your website. Keeping an eye on your page statistics will also allow you, the client, to monitor progress of your SEO.
Vanilla Rain uses Google Analytics to monitor website traffic as we feel Analytics is the single most accurate tracking application available today. It makes sense to use Google to track pages as 99% of search traffic in South Africa comes from Google. This choice also itergrates with allot of other Google services like AdWords really well
In order to keep this reporting as simple as possible, all leads from your web asset are properly tagged to ensure that you are able to see which ones are converting into revenue and where the conversion originates.
All leads are tracked and monitored giving you and your team valuable insight into the activity of your customers, how they convert, and how you can improve the conversion process.
When it comes to understanding your return on investment, excessive data can complicate matters more than it aids you. We know what data is important in realising the potential of your investment and to show that targets have been met. This is offered as a part of our online marketing service.
SET PRECISE TARGETS
Pre-define monthly targets for traffic, impression data and lead targets to ensure that you are receiving real return on your investment and that goals are being met.
UNDERSTAND TRAFFIC, CONVERSION AND LEAD DATA
We only present you with the metrics you need to gain a deep understanding of the amount of traffic, impressions and leads your web asset is generating.
Gain a comprehensive understanding of your monthly marketing campaign without becoming completely overwhelmed.
Then Vanilla Rain could be a good fit. Why not give us a call, an email or fill out the inquiry form and see if we can help you.